The right product. The right quantity. Every time.
Selrite replaces the search-and-grid storefront with an AI buying layer — one that sells like your best owner-operator, not a keyword box. Built for coatings, adhesives, sealants and engineered consumables.
Your website knows your catalog. It doesn't know your customer's job.
A static calculator computes square footage and stops. A search bar returns 40 SKUs and a guess. The buyer isn't the expert — and wrong here means a ruined floor, a failed bond, a lost warranty. Selrite closes that gap.
Two products. Two sales motions.
Selrite Finder
A guided-sales widget for manufacturers on WooCommerce, Shopify and BigCommerce. Captures the application, runs the consumption math, recommends the right variant and quantity, and drops it in the cart.
- 3–5 inputs → computed quantity, not "buy 1"
- Plug-and-play install, SMB-friendly
Annual licence, priced per store. Pilot terms while we onboard.
Selrite Sampling
An AI assistant for ETO and engineered-consumables makers whose motion is sample → spec-in → reorder. Qualifies, tracks samples, locks the approved spec, and runs frictionless repeat orders against it for years.
- Pre-sample qualifier → spec capture → reorder autopilot
- Drift alerts on every repeat PO
- 5–20 year customer lifecycle once spec'd-in
Flat SaaS, per-sample, or spec’d-in revenue share — whichever matches how you sell.
Four things stop going wrong.
Guided selling is not a better search box. It changes what the buyer is required to already know — and that shows up in returns, in basket size, and in the calls your team fields.
The buyer stops guessing how much
A search bar returns 40 SKUs and leaves the arithmetic to whoever is holding the phone. Selrite asks about the application, runs the consumption math and adds the amount the job needs — so under-ordering and over-ordering both stop.
The primer stops getting skipped
Companion items are put in front of the buyer at the point of decision, not buried in a related-products strip below the fold. A job that fails for a missing component is a return, a warranty claim and a customer who does not come back.
The math stops being invisible
The coverage calculation is shown, not hidden behind a number. Showing the working is what makes a quantity credible enough to act on — buyers accept a figure they can check themselves.
Wrong answers stop reaching buyers
Every fact carries its source and a confidence score. Low-confidence and safety-sensitive claims route to human review before they are ever shown — and the system says not for this when that is the honest answer.
Watch buyers decide — live, on your phone.
The Selrite companion app streams real-time engagement telemetry from your store's finder: who's mid-flow right now, which step they reached, what got recommended, what converted.
It is analytics, not a chat box. No agent waits to pounce — you simply see how your buying layer performs, as it happens.
Latest from the blog
Why Search-and-Grid Shopping Is Costing Your Customers Money
And what replaces the browse-filter-guess model
Read → Product IntelligenceFrom Product Pages to Product Intelligence
How AI turns catalog data into buying decisions
Read → Product IntelligenceWhat a Great Sales Rep Knows That Your Website Doesn't (Yet)
Translating the art of expert selling into the science of digital experience
Read →Stop selling SKUs. Start selling outcomes.
We're onboarding pilot manufacturers in paint, coatings, adhesives and sealants now — and a design partner for the Sampling assistant.
Book a pilot →