See it work, both ways.
Tab ① is what your buyer feels. Tab ② is the intelligence that makes it possible. Play with both.
A counter rep, encoded
Every answer narrows the recommendation. The math isn't hidden in a spreadsheet — it's shown, so the buyer trusts the number. A static calculator stops at "you need 8 gallons." Selrite continues: the right product line for that traffic, the primer the job needs, the exact kit count, one click to cart.
- Plain-language questions, not a spec form
- Consumption math with the working shown
- Right SKU + required companions
From shallow catalog to decision-grade knowledge
Extract
Store API + JSON-LD: identity, price, variations, images.
Enrich
FAQs, PDFs, video transcripts, approved peer specs.
Normalize
Map evidence to a decision schema — suitable-for, not-for, companions, quantity logic.
Export
Versioned JSON with provenance & confidence — feeds the finder and private models.
Every derived fact keeps its source, method and confidence. Marketing fluff never becomes false certainty — low-confidence or safety-sensitive claims route to human review before they reach the buyer.
That's the whole idea.
Decision-grade product intelligence, surfaced as a guided sale — and as a phone-in-pocket view of how buyers respond.