Guided sales, dropped into your storefront.
A widget that thinks like your best counter rep: it asks the few questions that matter, computes how much the buyer actually needs, and recommends the right variant — then puts it in the cart.
Built for products you can't just "buy 1" of
If your category checks these boxes, the Finder earns its keep.
Configuration
3–5 input variables drive the recommendation — substrate, area, traffic, condition, environment.
Consumption math
Quantity is computed, not chosen. Square feet become gallons, kits, companions.
Wrong = costly
A bad pick means a ruined floor or a failed bond. The buyer is rarely the expert.
AOV ≥ $100
Economics justify a guided experience over a search box.
Reorder cycle
Recoat, refill, repeat — the relationship doesn't end at checkout.
Calculators exist
Clunky static calculators already prove the demand. We replace them.
Four steps from question to cart
Capture context
The buyer answers a short, plain-language sequence about their job — no spec sheet required.
Run the math
Coverage, coats, prep and primer resolve to an exact quantity with the working shown.
Recommend the SKU
The right variant plus required companions — primer, sealer, applicator — not a wall of options.
One-click cart
The full kit lands in the cart at the right counts. Friction gone, confidence up.
SMB-friendly. Plug-and-play.
A fast sales cycle and a light install. Land on one storefront, expand across the catalog, then graduate qualifying accounts into Selrite Sampling.
- WooCommerce, Shopify, BigCommerce
- Reference implementation already in production
- Land-and-expand motion
Priced to your catalog size and traffic. Pilot terms available for design-partner merchants.
Get a custom quote →Want it on your store?
We're onboarding pilot manufacturers in paint, coatings, adhesives and sealants — the cleanest online-transaction fits.
Book a pilot →