Guided selling for industrial consumables.
Lubricants, welding consumables, filtration, abrasives — every one is a configuration-and-consumption sale buried behind a clunky standalone calculator today. Selrite turns that into a guided buying layer that lives on your own storefront and fills the cart.
In industrial MRO, the wrong spec stops a line
Industrial consumables are bought against operating conditions, not product names. The right lubricant depends on load, speed, temperature and environment. The right welding consumable depends on base metal, joint and procedure. The right filter depends on micron rating, media and flow. The buyer — often a maintenance tech or a purchasing agent — is rarely the person who knows all of it.
Today that knowledge is locked in PDFs, rep relationships, and standalone calculators that compute one number and stop. Get the spec wrong and it's not a bad weekend — it's a seized bearing, a failed weld, or a stopped production line. The cost of a wrong pick dwarfs the price of the consumable.
Selrite brings the rep's diagnostic logic onto the storefront. It asks for the operating conditions, resolves the correct grade, computes the consumption against run rate and interval, and assembles the order — so resellers and end users buy right the first time.
A configuration-and-consumption sale, made simple
Configuration-driven
Load, speed, temperature, base metal, media — a handful of inputs resolve the correct grade out of a deep catalog.
Consumption math built in
Run rate × interval × capacity gives the order quantity and re-order cadence — computed, not keyword-matched.
Wrong = downtime
An incorrect spec means failure and lost production. Guidance that prevents one bad order pays for itself many times over.
From question to cart
Describe the duty
Equipment, operating conditions and environment — the variables that actually determine the right consumable.
Resolve the spec
The finder narrows the catalog to the grades that fit and explains why, the way a knowledgeable rep would.
Order & reorder
Computes quantity and interval, adds the companions, and sets up a sensible reorder rhythm.
Where it earns its keep
Typical applications this finder is built to guide:
Common questions
What industrial categories does this cover?
Lubricants and greases, welding consumables and hardfacing, filtration, abrasives and cutting tools, coolants, and similar configuration-driven consumables — wherever a clunky calculator exists today.
How is it different from the calculators we already have?
Calculators compute one number for a product the buyer already chose. Selrite chooses the right product for the operating conditions first, then computes quantity and reorder interval, and adds the companions — ending at a filled cart.
Can it support reseller / distributor ordering?
Yes. Manufacturer portals in this space already transact online for resellers; Selrite layers guided selection on top so the right spec is ordered every time.
Which platforms does it run on?
WooCommerce, Shopify and BigCommerce.
Be the first industrial-consumables finder.
The Selrite pattern fits industrial consumables especially well — high stakes, real consumption math, existing calculator demand. We're selecting a design-partner manufacturer to build the first reference finder here, on preferential pilot terms.
Become a design partner →